The Importance of GDPR Certification for Enterprise Tech Companies
The Importance of GDPR Certification for Enterprise Tech Companies
The Importance of GDPR Certification for Enterprise Tech Companies
>The Importance of GDPR Certification for Enterprise Tech Companies
The Importance of GDPR Certification for Enterprise Tech Companies
The Importance of GDPR Certification for Enterprise Tech Companies
The internet has dramatically changed during recent years, and with that, the way we communicate and handle everyday tasks has also changed. Today, we send emails to one another, share important documents with people, pay bills by entering our personal details, and even purchase goods by entering our mobile numbers and addresses, and we do all of this without a second thought. But have you ever stopped and wondered how much personal data you have shared online so far? Or did you ever think about what happens to that information?
We’re talking about banking information, contacts, addresses, social media posts, and even your IP address and the sites that you’ve visited. Everything is stored digitally. Companies tell us that they’re collecting this type of information for the sole purpose of serving you better next time with more targeted and relevant communications. That means they collect all this information to provide you with a better customer experience.
But what do you think? Is that what they really use this data for?
This is a question that has been asked several times, and later it was answered by the EU in May 2018 when a new European privacy regulation named “GDPR” was enforced and permanently changed the way organizations collect, store, and use customer data.
However, in a study of more than 800 IT and business professionals responsible for data privacy at companies, it was found that more than 50% of businesses know nothing about GDPR. In fact, more than 27% of companies have not even begun working on making their organization GDPR compliant.
It is understandable for a small brick-and-mortar store, as they may find it difficult to prepare for GDPR. But the research also found that even 60% of tech companies aren’t ready for GDPR yet. However, no matter whether you’re in the tech industry, travel industry, retail industry, or an entrepreneur, this guide is for you, as here we’re explaining what GDPR is and how it will impact your business. Here, we’re also giving a few tips on how you can prepare for GDPR compliance.
What Is GDPR?
GDPR (General Data Protection Regulation) is a regulation that was introduced in the EU and has been implemented in local privacy laws across the EU and the EEA region. It applies to all companies that sell to or store personal information about citizens in Europe.
What GDPR means is that:
The citizens of the EU and EEA now have greater control over their personal data and the assurance that their information will be securely protected across Europe.
The GDPR directive explains that personal data is any form of information related to a person, such as:
- A name,
- A photo,
- An email address,
- Bank details,
- Updates on social networking websites,
- Location details,
- Medical information, or
- A computer IP address.
It also explains that there is no distinction between personal data of individuals in their private, public, or work roles because the person is the same individual.
What Are the Business Implications of GDPR?
This is a data protection regulation that puts the consumer in the driver’s seat. However, the responsibility of complying with this regulation falls upon businesses and organizations.
What Falls Under GDPR Compliance?
GDPR compliance applies to all kinds of businesses and organizations, especially those established in the EU. It does not depend on whether data processing takes place in the EU or not. Non-EU organizations may also be subject to GDPR, for instance, if a business offers goods or services to citizens in the EU.
Hence, organizations working with personal data are required to appoint a data protection officer who will be in charge of GDPR compliance. There are heavy penalties for companies and organizations that fail to comply with GDPR.
The EU authorities are taking GDPR extremely seriously. Just check out the following stat:
- British Airways and Marriott International have faced heavy fines for failing to comply with GDPR, amounting to hundreds of millions of euros.
What Is the Impact of GDPR on Customer Engagement of EnterpriseTech Companies?
The conditions for obtaining consent are strict under GDPR requirements because individuals have the right to withdraw consent at any time. There is also a presumption that consent is not valid unless separate consents are obtained for different processing activities.
This means that before taking an action, a company must be able to prove that an individual has agreed to that specific action. Under GDPR, it is not allowed to assume consent, and providing an opt-out option is not sufficient.
Hence, GDPR has changed many things for companies, including how sales teams prospect and how marketing activities are managed. Companies have also had to review business processes, applications, and forms to become GDPR compliant with double opt-in rules as an email marketing best practice.
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